At High Jump Digital, we pride ourselves on getting the best possible results for our clients. Check out some of our case studies below to get an in depth understanding of the work we do for clients across all marketing channels.

Reef Group

Reef Group is a transport and logistics company based in Australia, offering a wide range of services including container transport, general transport, container storage, and more.


 keyword position increases


organic users acquired to date


organic enquiries generated

Project Goals

The primary objective of the SEO campaign for Reef Group was to enhance organic rankings for keywords related to their diverse transport services, ultimately boosting their online visibility and attracting more potential customers.


Before the commencement of the SEO campaign, Reef Group faced significant challenges in acquiring high-quality, non-spam backlinks. Another challenge was creating compelling and supportive blog content for their service pages.


SEO Audit Results


On-Page SEO

Off-Page SEO

Technical SEO

The initial SEO audit revealed several areas for improvement. The website had numerous broken links, missing meta descriptions, and images without alt text. The site speed was also found to be slower than the industry standard.

A comprehensive keyword research was conducted to identify high-volume, relevant keywords related to transport and logistics services. Some of the targeted keywords included "container transport services," "general transport services," "logistics services Australia," among others.

Content Optimization: A content calendar was developed to consistently publish high-quality, informative, and relevant blog posts that support the service pages and target the identified keywords. Each blog post was meticulously crafted to provide value to the readers, incorporating internal links to service pages and a clear call-to-action. Metadata Optimization: All web pages were optimized with keyword-rich title tags, meta descriptions, and header tags to enhance search engine visibility and click-through rates.

Link Building: A robust link-building strategy was implemented to acquire high-quality, relevant backlinks from authoritative websites in the transport and logistics industry. Outreach campaigns were conducted to offer guest posts, and a focus was placed on obtaining backlinks from local business directories and industry-specific forums to enhance the website’s domain authority and search rankings.

Site Speed Optimization: The website’s loading speed was significantly improved by optimizing images, leveraging browser caching, and minimizing the use of heavy scripts and plugins.

Mobile Optimization: The website was optimized for mobile users by implementing a responsive design, ensuring that all elements are displayed correctly on various screen sizes and devices, and improving the site's mobile loading speed.

By addressing these areas, the SEO campaign laid a solid foundation for improving Reef Group's organic search rankings, online visibility, and user experience, contributing to the overall success of the campaign.

Given that Search Engine Optimisation (SEO) was a primary area of interest for Smart Security, we began by conducting an in-depth audit of their existing website. Our analysis focused on identifying areas of improvement in meta-tagging, keyword integration, backlinking, site architecture, and loading speed. These improvements ensured better crawlability and indexing of the website by search engine bots.
We undertook extensive keyword research to identify high-traffic and industry-relevant keywords. In addition to integrating these keywords into website content, we implemented a long-tail keyword strategy to capture more specific, niche searches. This aimed to increase the quantity and quality of organic traffic, thereby increasing organic enquiries.
To augment the keyword strategy, we created a robust content strategy that included regular blog posts, updates on security industry trends and tips, and in-depth articles on home and business security. This strategy aimed to establish Smart Security as a thought leader in the industry while improving the website’s SEO ranking.

As Smart Security is based in Perth, a local SEO strategy was crucial to driving local organic traffic. We optimized Google My Business listings, ensured NAP (Name, Address, Phone Number) consistency across all platforms, and encouraged local reviews.

A significant part of our strategy was to improve the site’s domain authority by building high-quality backlinks. We identified authoritative websites and blogs in the security industry and reached out to them for guest posting opportunities, collaborations, and link exchanges.

Understanding the importance of user engagement, we also worked on enhancing the website’s user experience. This involved improving website layout, navigation, mobile responsiveness, and page loading speed.
Regular performance tracking was instituted to assess the effectiveness of the strategy. We used a range of tools for ongoing website monitoring, keyword ranking tracking, and conversion optimization.

Closing Comments

The SEO campaign for Reef Group was meticulously planned and executed, addressing the key challenges of link building and content creation. The strategic approach to on-page and off-page SEO, coupled with [any other strategies used], has set the foundation for improved organic rankings for relevant keywords.

By overcoming the initial challenges and implementing a robust SEO strategy, Reef Group is now better positioned to attract organic traffic, convert leads, and continue growing its online presence.

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