At High Jump Digital, we pride ourselves on getting the best possible results for our clients. Check out some of our case studies below to get an in depth understanding of the work we do for clients across all marketing channels.
Reef Group is a transport and logistics company based in Australia, offering a wide range of services including container transport, general transport, container storage, and more.
keyword position increases
organic users acquired to date
organic enquiries generated
The primary objective of the SEO campaign for Reef Group was to enhance organic rankings for keywords related to their diverse transport services, ultimately boosting their online visibility and attracting more potential customers.
Before the commencement of the SEO campaign, Reef Group faced significant challenges in acquiring high-quality, non-spam backlinks. Another challenge was creating compelling and supportive blog content for their service pages.
The initial SEO audit revealed several areas for improvement. The website had numerous broken links, missing meta descriptions, and images without alt text. The site speed was also found to be slower than the industry standard.
A comprehensive keyword research was conducted to identify high-volume, relevant keywords related to transport and logistics services. Some of the targeted keywords included "container transport services," "general transport services," "logistics services Australia," among others.
Content Optimization: A content calendar was developed to consistently publish high-quality, informative, and relevant blog posts that support the service pages and target the identified keywords. Each blog post was meticulously crafted to provide value to the readers, incorporating internal links to service pages and a clear call-to-action. Metadata Optimization: All web pages were optimized with keyword-rich title tags, meta descriptions, and header tags to enhance search engine visibility and click-through rates.
Link Building: A robust link-building strategy was implemented to acquire high-quality, relevant backlinks from authoritative websites in the transport and logistics industry. Outreach campaigns were conducted to offer guest posts, and a focus was placed on obtaining backlinks from local business directories and industry-specific forums to enhance the website’s domain authority and search rankings.
Site Speed Optimization: The website’s loading speed was significantly improved by optimizing images, leveraging browser caching, and minimizing the use of heavy scripts and plugins.
Mobile Optimization: The website was optimized for mobile users by implementing a responsive design, ensuring that all elements are displayed correctly on various screen sizes and devices, and improving the site's mobile loading speed.
By addressing these areas, the SEO campaign laid a solid foundation for improving Reef Group's organic search rankings, online visibility, and user experience, contributing to the overall success of the campaign.
As Smart Security is based in Perth, a local SEO strategy was crucial to driving local organic traffic. We optimized Google My Business listings, ensured NAP (Name, Address, Phone Number) consistency across all platforms, and encouraged local reviews.
A significant part of our strategy was to improve the site’s domain authority by building high-quality backlinks. We identified authoritative websites and blogs in the security industry and reached out to them for guest posting opportunities, collaborations, and link exchanges.
The SEO campaign for Reef Group was meticulously planned and executed, addressing the key challenges of link building and content creation. The strategic approach to on-page and off-page SEO, coupled with [any other strategies used], has set the foundation for improved organic rankings for relevant keywords.
By overcoming the initial challenges and implementing a robust SEO strategy, Reef Group is now better positioned to attract organic traffic, convert leads, and continue growing its online presence.
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