Branding

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CREATING, CULTIVATING, AND NURTURING YOUR BRAND

In today’s hypercompetitive business world, how do you ensure that your company stands out?  The simple answer is through branding. At High Jump Digital, we’ll help you create a distinct and recognizable brand by crafting a unique logo or if your business doesn’t have it yet, a memorable name. But creating your logo or coming up with a name is just the foundation. We’ll help you cultivate and nurture your brand in a way that highlights what sets you apart, and what represents your values and priorities.

But why is branding important for your business? We believe that you need to take charge of your brand impression. When you’re not in charge of your brand impression, your prospective consumers or clients will create it for you. You’ll be lucky if the publicly view your brand in a positive light. But what happens when the impression is negative?

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From Your Logo to Your Color Palette to Your Typography: The Essential Elements of Your Brand's Visual Identity

We believe that if you want to take charge of your brand, you begin with the visuals. The logo or color may seem to be an insignificant element in your visual identity, but it can have an impact on the way people perceive and interact with your brand. This visual element gives you the perfect opportunity to influence your customers’ opinion and boost your brand’s reputation.

So, how can a dedicated branding and a stand-out visual identity improve how your company is perceived by your audience?

* A well-crafted visual identity—from your typography you use in your website to the logo you use in your marketing collateral—makes your company look professional and trustworthy.

* You might have a handful of competition from the area, but a well-cultivated branding will make you stand out.

* A professionally designed visual identity helps you build trust and foster loyalty with customers.

* Your branding provides a jumping-off point for all your promotional and marketing strategies. This visual element can be used on all platforms—beginning with your business cards to your website to your promotional materials.

The Creative Process

We believe that the key to any successful venture is collaboration and communication. Before we turn our computers on and get to work, we’d love to have a chat with you. Tell us your company’s history, as well as your products and services. What sets you apart from the competition? What are your values? Is your company traditional or do you want to be known as a company that pushes the boundaries of innovation? Do you want an icon-only design or do you want to incorporate text into it? Do you want an elegant and traditional typography or would you rather have a trendier, more youthful feel to the fonts? If you’re unsure which type of logo you should choose or you’re overwhelmed with the choices, don’t worry. We’re here to guide you every step of the way.  

Then we get down to the nitty-gritty. We’ll analyse your data and concepts, and use them during the branding process. We’re fully committed to collaboration during production, and we welcome your inputs—it will be your company or organisation’s face after all. We’ll present several design options, and you can have them tweaked and refined until you’re satisfied that the design truly represents what your brand is all about.

Your brand new visual identity can be altered, tweaked, and fine-tuned to suit any platform you might want to use it into. You’ll be free to use it on your website, the company stationery, marketing materials, packaging, signage, social media, or any other platform you choose. If you’re ready to create and cultivate a brand with a positive impact in Perth and beyond, chat with us. We’d love to be a part of your journey to better branding.