Case Study
How High Jump Digital helped RV Parts Express increase revenue, optimise Google Ads campaigns, and improve ROI through a data-driven digital marketing strategy.
RV Parts Express is an Ecommerce company that operates within the RV industry. We help service clients throughout all of Australia and have over 35 years of knowledge and expertise within the industry. We cover all areas of RV parts and accessories, ranging from caravan covers to RV electronics.
Million Impressions
Million Clicks
conversions
The client approached us with a specific requirement to boost online sales through their website. Although they have previously seen some level of results, they felt that they were fairly stagnant in the market place. The client understood the importance of cost per click marketing and in particular the value that AdWords could provide their business.
Our approach for RV Parts Express was a comprehensive one, that involved running multiple campaigns and campaign types in order to maximise visibility and increase the revenue generated through their site.
We adopted the following campaign types:
The search campaigns that we set up has allowed us to test multiple variations of ads which in turn over time has allowed us to optimise the account efficiently. The search campaigns have allowed us to target a wide variety of relevant keywords.
The shopping campaigns allowed us to create product specific campaigns that showed both images and pricing. This worked incredibly well along side the clients search campaigns in order to provide maximum visibility to the client.
In keeping with Google AdWords best practices, we slowly transitioned the client over to the use of more performance max campaigns within the account. Through a period of testing we were able to identify which areas of the clients business were best suited to performance max which in turn has allowed us to see large gains across the board in terms of revenue generated.
Having managed the clients account for quite some time, we have been able to build very successful remarketing campaigns. These have been particularly valuable to the client when they are running specific promotions throughout the year. Remarketing has given us the potential to maximise the clients returns on every dollar invested.
The search campaigns that we set up has allowed us to test multiple variations of ads which in turn over time has allowed us to optimise the account efficiently. The search campaigns have allowed us to target a wide variety of relevant keywords.
The result of implementing these strategies was a significant increase in keyword positions, organic users, and organic inquiries. Our data-driven, multi-faceted approach allowed us to improve the visibility of Smart Security’s online presence, thereby fulfilling their business objectives.
